Copywriting Portfolio
The following is a small collection of my original copy, marketing, and branding projects across various local and national companies with a variety of audiences.
During the summer of 2021, I interned on the Creative Services team at Sweetwater, the largest music retailer in the US. On the this team, I workshopped concepts and copy for internal communication and promotional material across all marketing channels for Sweetwater. In addition to the main retail company, I also worked for its associating businesses: Sweetwater Studios, Sweetwater Band & Orchestra, Sweetwater Performance Pavilion, Sweet Academy of Music & Technology and All Pro Integrated Systems.
Email Gallery
Sweetwater Pre-Roll
Originally connected directly with Sweetwater, the Sweet Family of Companies consists of nine different brands: The Clyde Theatre, The Club Room, Crescendo Cafe & More, Sweet Aviation, Sweet Helicopters, Aviation Specialty Insurance, Longe Optical, Sweet Cars and Lakeland Internet.
During my time as creative copywriter, these brands moved under the control of Surack Enterprises when Providence Equity Partners invested in the music operations of Sweetwater. In this transition, I played a pivotal role in forming the missions statements of Surack Enterprises and the Surack Family Foundation and wrote the website copy for either.
While writing for the Sweet Family of Companies, I adapted my copywriting to meet the tone and audience of every companies across all of their marketing channels. The following is a small selection of the numerous projects I completed for Surack Enterprises and the Sweet Family of Companies.
Surack Enteprises & Surack Family Foundation landing pages
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